Facebook is currently the leading social networking site on the internet. Indeed, a lot of people join the site to interact socially with friends or meet new individuals. But did you know that the recent surge of facebook dating apps have also triggered a number of individuals to join the site in the hopes of finding their love match? In fact, a lot more people come to Facebook for dating purposes instead of other sites that are dedicated to dating.
The largest facebook dating app out there right now is called “Are You Interested”. According to data, it has over 13 million users and has largely benefited from the hype marketing campaign launched by Facebook. It is a facebook dating application that was developed by its parent company, SNAP Interactive. There is currently an average of 50,000 new users to this app on a daily basis, while other dating sites only have a daily average of new users at 20,000. That is a huge discrepancy in numbers right there!
What is it about Are You Interested that makes it highly successful as a facebook dating site? According to the app developers, it is intended to make it easier for others who join this app to view the profile of individuals that they might be interested in. Hence, if you are on Facebook, it is therefore really convenient to look for a possible love match since you won’t have to set up an entirely new account dedicated for dating. You can even search for individuals within your area and chat with them to get to know them better.
For those who want to take it a step further in the use of this facebook dating app, they can pay a fee and receive upgrades. This will enable them to see whose viewing their profile (and get a hint on who else might be interested in you) and receive messages from individuals whom you want to get to know a little bit better. It enables users to learn beyond the usual type of information available for each user, such as who is part of their social circle, family members, and other essential information you might need to know in finding the perfect date.
Due to this massive success that the Are You Interested facebook dating app is experiencing, owners of dating sites are now considering of venturing into developing apps for facebook with this kind of intention. After all, it is earning the developers of the said application huge revenues that are estimated to be somewhere around $1.65 million for the last quarter of 2010.
Hence, it is only a matter of time until the users of facebook dating apps will exceed those who prefer to become members of online dating sites. This is creating a huge shift in the online dating industry and is also giving business owners a new market to take advantage of. But for now, the success of facebook dating application and its development will continue on, especially if many people have been able to find their match through this social networking site.
